The article from Voy Media discusses the benefits of using Facebook for marketing. It emphasizes the effectiveness of Facebook Ads in targeting ideal customers due to the platform's vast amount of user data. The article also highlights the use of Facebook as a Customer Relationship Management tool, which can enhance customer satisfaction and retention while reducing marketing costs. Furthermore, it explains how cross-channel remarketing can be integrated into marketing strategies, allowing businesses to optimize their Facebook advertising and potentially drive more traffic and conversions.